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Marketing Consulting Services

Often businesses seek outside consultants to evaluate their organization in determining solutions to enhance their position within the marketplace. We realize the needs of your business and we are confident our team can provide your company with the experience and knowledge your company expect from its’ marketing consulting resource. To assist your company in maintaining a competitive advantage, we offer all of our core consulting services as stand-alone solutions.

Marketing Sense International is not a ‘cookie-cutter’ consulting firm. We take our experience and knowledge into each client situation to develop a specific plan for your businesses needs. Below is an outline of the marketing consulting solutions available to your organization. Our team is committed to assist your company maximize its’ true marketing potential. Let us know how we can help.

Agency Review

The agency review process is a complete assessment of your past and current agency partnerships to determine if the agencies on your roster are implementing your marketing plan effectively and efficiently. There are many reasons for conducting an agency review and our team of experienced professionals is here to guide you through the entire process. Below are a few common reasons for conducting an agency review.

Agency Assessment/Audit
Agency Accountability
Agency Compensation
New Strategic Plan
Performance Evaluation
Relationship Evaluation
Roster Optimization

Agency Relationship Management

Managing your organizations marketing resources is a complex task without the proper experience and knowledge. Many businesses often neglect this critical component of marketing efficiency until a problem surfaces, translating into further needs to rectify the situation. We believe most issues that arise from agency client relationships are preventable, with the right knowledge and understanding. Our team has assisted many clients in the art of properly managing its’ agency relationships. The areas we commonly assist our business clients improve their agency partner relationships are:

Agency Portfolio Management
Agency Relationship Optimization
Team Building Workshops

Agency Compensation Negotiation

Are you positive the agency you are currently working with is not overcharging your company? Do you know what industry standard fees are for different services? Do you know how to maximize your marketing budget, while maintaining or increasing your bottom-line? Typical service solutions relating to agency compensation negotiation include:

Compensation Assessment and Review
Fee Benchmarks
Performance-Based Incentive Models

Branding and Marketing Strategy Consulting

Our team posses over 80 years of branding and marketing management experience and with the addition of the Brand Management International team, we will review your current strategies and work with your organization to develop a marketing and brand strategy that will capitalize on your company’s full marketing potential.

Business and Marketing Management Consulting

Our business and marketing management solutions provide clients with in-depth insight as to the overall performance of their organization. Typically, this is the beginning of our search process and it involves a comprehensive review of the entire organization as a whole to establish the strength and weaknesses within your organization. Understand your company’s strengths and weaknesses can significantly affect your bottom-line, especially in marketing effectiveness. If you have and questions about the overall performance and profitability of your organization, our experienced management consultants are the answer you have been looking for.

If you have any questions regarding our marketing consulting services, contact our client relations team to discuss the specific needs of your organization.