Agency Search and Selection

Searching for a qualified marketing agency is a difficult task to accomplish these days, much less, the best agency to implement your organization’s specific marketing strategy. The search and selection process requires an extreme time commitment from many of your company’s top executives, thereby escalating the cost of searching for and selecting a marketing agency.

The typical search process requires at least two to three months to complete, depending on the size of your company’s marketing budget and specific marketing needs, with some searches requiring a six-month commitment or longer. A search can be quite expensive when you take a moment to consider all associated costs and the time require by your company to complete the search. Because of that, many businesses typically keep their agency search as short as possible, therefore leaving out key marketing, advertising and public relations agencies that could truly make a significant impact on their brand(s) and bottom-line.

Currently, there are over 26,000 agencies in the United States and over 100,000 worldwide. The task of sifting through the immense number of agencies and choices alone is a significant test of time and patients just to recognize the possible agencies that could be a good match for your company. Once you narrow the number of potential agencies down, the job of reviewing each marketing, advertising, and or public relations firm begins, and so on, you get the picture. That is why this search process is taxing, but necessary to the growth of your organization.

For more information relating to the typical cost of performing an agency search, and a side-by-side comparison of conducting a search on your own versus collaborating with our company to conduct the search process, see the Agency Search Firm Comparison and the Agency Search Cost Analysis.

Agency Search and Selection Process

Our eight-step search and selection process is designed to reduce the time, expense, and steps associated with conducting an agency search without our company. The eight-steps of our search process are as follows:

1. Initial Evaluations
2. Client Brief
3. Agency Search
4. Agency Meetings
5. Agency Review
6. Compensation Negotiation
7. Agency Selection
8. Furture Agency Reviews

Search Process Benefits

Our agency search and selection process offers your organization professional guidance to navigate your way through the chore of searching for and selecting the ideal agency match to implement your marketing plan. Below is a list of the benefits our agency search process can provide your organization by utilizing us as your search firm.

• A dedicated search team assigned to your company for personalized one-on-one service.
• Certified Marketing, Advertising, and Public Relations firms.
• Substantial cost savings over alternative search and selection processes with our free service. (See our Agency Search Cost Analysis)
• Significant timesaving.
• Dedicated support after the search is concluded, via free agency – client reviews to ensure your selection lives up to your expectations.
• Many other benefits see our Agency Search Firm Comparison and contact our client relations team for more information.

Search Process Costs

Our agency search and selection process is free to all businesses. All we ask is we are appointed the exclusive agency search firm to conduct your agency search and that you must be ready to select an agency upon completion of the process. Otherwise, we will charge your organization for our time throughout the entire process of the search.

If you have any question regarding our agency search and selection process or the search process cost, contact our client relations team via the contact form or via email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it today for more information.